About

OUR MISSION IS TO ‘PROTECT LIVES AND REDUCE THE CONSEQUENCES OF ACCIDENTS FOR ATHLETES AND ANYONE INSPIRED TO BE ONE

PRODUCT PHILOSOPHY

POC has a crystal clear vision to create uncompromising products with the perfect combination of safety, performance and design. When we develop a product, we are solving a problem and materialising our mission. Function and purpose will always come first and design is something that we handle naturally, and with pride.

POC LAB

TECH, SCIENCE & RESEARCH

POC LAB is our in-house hub for intel within various scientific, medical and
technological fields. With a single mission to drive innovation, push boundaries, question conventions and raise the bar within protection. To further support our mission of protecting lives, POC wants to be the company to first introduce new materials, ideas and technologies to our athletes and users.

Our Tech and Research team work mainly with research, exploration, pre-studies and tech implementation. The Tech and research team at POC LAB
takes a holistic and explorative approach to safety and develops ideas and
perspectives that may not have been previously considered.

Advisory board
POC LAB Advisory Board brings together some of the finest minds in research, medicine and safety to advise and give input on new research and trends.

POC AND AUTOLIV HAVE BEEN WORKING TOGETHER TO ASSESS THE POTENTIAL OF USING AIRBAG TECHNOLOGY
IN HELMETS.

WORLD-FIRST CRASH TESTS OF BIKE HELMETS AGAINST CARS TOGETHER WITH VOLVO CARS

RESPONSIBILITY

POC will never compromise on safety. Whilst safety on the road or mountains is at our core, we work hard to keep the planet safe as well.

A lot of our products are a natural part of a sustainable transport solution, by getting more people on bikes, but as a company putting products on the market, we need to be mindful of the resources.

Project Blueprint is our long-term and ongoing commitment to lower our environmental impact without jeopardising the safety of our products.

Read more: www.pocsports.com/pages/project-blueprint

THE MYELIN IS POC’S FIRST HELMET THAT HAS BEEN CONSTRUCTED WITH 50% RECYCLED MATERIAL. ENGINEERED TO BE DECONSTRUCTED, ALL DIFFERENT MATERIALS USED IN THE HELMET CAN BE SEPARATED AND SORTED IN LINE WITH LOCAL REQUIREMENTS, GUIDELINES AND AVAILABILITY

RE-PURPOSING OF MATERIALS

PROTECT THE PASSIONATE

We are blessed with colleagues and co-workers that are truly passionate
about our business and community. The love for our sports has led to a unique work environment and it’s up to us to nourish and protect that passion.

AWARDS

Awards are fantastic and we are proud that our approach has led to hundreds of them. 

But awards don’t come close to the feeling we get when receiving emails, phone calls and messages from fans and customers all over the world. That is the main reason why we go to work everyday.

TIMELINE